A fun ad, this is an addition to their summer campaign. I thought they produced some really unique pieces of copy, they were blunt enough to describe corporate goals and marketing intentions, but they were also light-hearted enough to make the consumer rationalise and happily accept the premise of their campaign.
I couldn't quite nail the commercial font, but I gave it a good stab!
Usual disclaimer: I have not worked with these companies (but would love to), and all assets/images/graphics used belong to their respective owners.
