ChismoPan is a venture of a group of young Uruguayans. These paper bags for food, 100% friendly to the environment by the source of the material and green inks used. Taking advantage of these characteristics, they developed a new platform of communication of neighborhood ads in the bags, putting the advertisers in the table of their consumers and allowing space for promoting social causes.

We designed the identity and all brand materials they needed to sell the idea to the advertisers. 

The brand has a vintage feel to it, it should transmit the aroma of freshly baked bread, and reminisce of Grandma's kitchen.