Brand: Shyam Ahuja, a luxury soft furnishing and home accessories brand with stores worldwide
Brief: To create communication around their once-in-a-year mega sale. This sale gives heavy discounts on their products, encouraging customers to buy in bulk. Lakhs of rupees are spent by each customer, whether it’s for personal or professional use.
Idea: While showcasing the product was a given, the key was to keep the communication clear and clever.
Medium: Print (Press ads)
