Citrix Public Sector partnered with Bluetext to create a one-of-a-kind digital experience for its customers. The virtual briefing platform delivers expert content on technology, solutions and industry trends to drive users and prospects into the sales funnel.

When Citrix wanted to go after its competitor VMware head-on, Bluetext designed a gamification experience that pitted the two contenders against each other. The teaser video features the training regime of a real world champion fighter, and leads to an interactive rock-em, sock-em fighters game with the Citrix kid taking on Victor Machismo– and winning of course. Key messages fill the screen with every punch.