JOHNNIE WALKER EXPERIENCE.
From hopping onto the elite Blacklist train right through to on the ground sensorial experiences. Concept and executed country wide.
The invitation to the Johnnie Walker blacklist train in Cape Town & Johannesburg. Consumers were invited to experience the brand on a steam train, celebrating the heritage of Johnnie Walker.
The activation is a conceptual display of the Johnnie Walker journey in a contemporary and engaging way, that leaving the consumer with a 360˚ vision of the brand.
Images of the stand and Brand Ambassadors guiding consumers on their journey.
Concept posters of influencersI selected to promote the brand and represent Johnnie Walker on Social Media.
Launch event, custom bars - shaped in the form of the Johnnie Walker packaging - will open up for the consumer to have a seat and experience sophistication and elegance.
Alternative display of the pop up expandable stand design
Tasting campaign stand at a Tier one bottle store
