S/S 17 Knits & Jersey Collections
Portfolio for Laura Ashley UK, a high street retailer that caters to shoppers seeking for quality. The brief was to create a romantic & beautiful garments that reflect the brand's roots.
For the knits and jersey, it is important that the jumpers and cardigans are suitable for layering. The designs have to be impactful & wearable for the customers. For the range to look cohesive, the individual pieces have to be able to weave the same stories and themes of the collection.