PULSE & PowerPoint
Internal Communication Creation
Objective
To absorb Human Resources’ internal efforts into the Communications’ role as a whole, and assume control of the weekly break room PowerPoint and bi-weekly park PULSE newsletter.
Direction
Per Human Resources, the PULSE and PowerPoint operate as follows:
PULSE Newsletter
• A bi-weekly email concerning every department (Admissions, Guest Services, Photo, Games, Aquatics, Attractions, Entertainment, Finance, IT, Safety, Food & Beverage, Merchandise, Group Sales, Human Resources, Marketing, and Public Relations).
• Content includes info relevant to employees of all levels, but meant for those entry-level team members who are not usually included in meetings/announcements. Reach out to departments specifically for upcoming event details, new park offerings, and safety information.
Break Room PowerPoint
• A looped slideshow meant to educate front line team members while on their break.
• Content includes team member pictures, upcoming events, safety info, the park calendar, a greeting, and HR hours.
Personal Goals
• Team Member-Based: To establish internal communications as both a voice and a spotlight for frontline team members, specifically targeting those who feel underappreciated in their roles and are more likely to act out on the job.
• Uphold Consistency: To recreate the PowerPoint and PULSE with the same colors, font, and verbiage we use in Marketing and PR efforts.
• Upgrade Efforts: To utilize the specific tools (park camera, editing software, project management software, computer access), skillset (video/photo editing, Microsoft know-how, writing and editing), and connections (department heads & park leadership, safety authority, PR approval) at my position’s disposal and revamp internal communications.
• Strengthen the Brand: To better instill and promote a positive image of the park brand to all team members.
• Uphold Consistency: To recreate the PowerPoint and PULSE with the same colors, font, and verbiage we use in Marketing and PR efforts.
• Upgrade Efforts: To utilize the specific tools (park camera, editing software, project management software, computer access), skillset (video/photo editing, Microsoft know-how, writing and editing), and connections (department heads & park leadership, safety authority, PR approval) at my position’s disposal and revamp internal communications.
• Strengthen the Brand: To better instill and promote a positive image of the park brand to all team members.
Last Season's Content
Recreation Utilization
Relevant colors and branding.
Content for the New Season
Conclusion
Using the contacts and resources at my disposal, I was able to recreate the internal communication we present to team members at all levels and keep the look, feel, and message of our brand consistent.
