KFC's Chinese New Year Campaign, Hong Kong
A character design project was conducted during my internship at Ogilvy & Mather, Hong Kong, I was responsible for the illustrations. A chicken mascot was created for the campaign, adopted for commercial use, such as the mobile gameplay 'Golden Fortune Bucket' integrated with the bucket, promotional materials, social media and other collaterals.
The character is designed initially designed for the mobile gameplay integrated with the 'Golden Fortune Bucket', creating an innovative and interactive experience for the consumers. Different life stages of the characters are designed, as well as for various activities and events for future uses, including backgrounds and objects for other purposes.
CREDITS
Creative Agency: Ogilvy & Mather, Hong Kong
Chief Creative Officer: Reed Collins
Creative Director: John Koay Creative Director: Matt Nisbet
Creative Director: Roy Yung Associate
Creative Director: Kitty Tang
Associate Creative Director: Kai Fung Chan Associate
Creative Director: Spring Liu
Art Director: Elaine Li
Illustrator: Florence Chan
Head of Creative Technology: Craig Mason
Senior Web Developer: Leslie Cheung
Web Developer: Dick Tang
Web Designer: Kevin Chan
Digital Producer: Paulina Pang
Business Partner: Penny Chow
Associate Account Director: Sincere Ng
Account Manager: Parkus Lee Senior
Strategist: Angus Chow Associate
Strategist: Chloe Yung
Senior Producer: Jacqueline Ho
Producer: Virginia Tse
Broadcast Assistant: Tammy Lau
