Afrigetics Botanicals is a company devoted to the business of sustainable trade in African herbs. Their business acts as a bridge between companies and rural harvesters. Their purpose is to do business in a way that shares profits to indigenous people and enriches both current and future generations through skills development and sustainable resource utilisation.

The ultimate goal of Afrigetics Botanicals is to bring happiness and well-being to it's clients. Happiness, and vibrancy are brand pillars. With this in mind, it became important to make the fresh, lively herbs the focus of the visual identity.