With the tagline of “Go Wild,” it’s no secret that PLAY, a popular nightclub in Central Hong Kong, knows how to throw a party. For their 8th anniversary of business, they wanted to pull out all the stops, and that included a printed invitation to be sent out to their VIP guests. PLAY trusted us to come up with something stunning to commemorate this occasion.

Extravagance was the name of the game when it came to executing this project. The invitation was comprised of two separate pieces, each lavish in their own regard. A thin, translucent piece of white vellum acted as a cover page. In contrast, the detail card was comprised of 3 layers of 350 gsm flecked charcoal gray paper stock, encouraging recipients to literally feel the weight of prestige characterizing this celebration.

The first layer was purely decorative in nature with PLAY’s logomark, while the second served as the functioning item in the set with party particulars such as date, time, and performing artist. Not wanting to miss a single opportunity to be extra, our team chose to have everything printed in gold foil— from the event details to the brand pattern on the back. We tucked the pieces into envelopes printed in PLAY’s deep maroon brand hero color, adding a touch of color to contrast the neutral tones of the other elements.