Simply Feels Good: A Non-Traditional Ad Campaign for Tsaa Laya
The campaign "Simply Feels Good" is a non-traditional ad campaign for the local tea brand Tsaa Laya. This ad campaign was done for our college senior thesis requirement.
Campaign Proposal
The 6-month non-traditional campaign for Tsaa Laya will run from September 2018 to February 2019. It is targeted to increase brand awareness and and build brand image to further increase sales, create brand retention and stand out among its competitors.
The big idea revolves on the concept that Tsaa Laya's teas simply make you feel good and relaxed minus the caffeine crash, which is usually an aftermath of drinking coffee. With its variety of herbal teas, Tsaa Laya will surely be there to warm you up with a cup for every season.
