FOOD PACKAGING

Instructions from lecturer:

Nasi Air Dingin originally from Kelantan, Malaysia. They need to rebrand the packaging to attract more customers. Not just the local, they need to introduce Kelantan food to tourists. Create a sustainable packaging for Nasi Air Dingin.

The moment I got the instruction, i was thinking bento. A Japanese food container that divided into a few compartment. So, I take bento as influence. There is two compartments - rice and "lauk". It will have a label to wrap around the container.

Target customers will be the locals and tourist. The new packaging of Nasi Air Dingin will be place at airport so that the tourist or the local can get Nasi Air Dingin. The wrapper comes in three colour - red, oranges, blue - stands for chicken, fish and beef.