2009 Bachelor of Graphic Design
Year 2 Creative Strategy project
Make it better project - XT network campaign
SMP:
Experience the power of XT network
This project is about make it better. XT network commercial got the Worst Advertising Award last year. Therefore, I choose this brand to re-create a new campaign for them.
Direct mail - this mail includes the glasses, one letter and one image with orange Internet error icons. When the receiver looks at the image by using the glasses, those orange error icons would be disappear. This is a color effect that we could not see orange under the color of red.
This idea represents XT network has the power to cover all the network errors in Auckland so that they are the faster networks in New Zealand.
Sticker - the sticker on the road could draw people attention. The visual idea represents the power of XT Network underground.
Experience the power of XT network
This project is about make it better. XT network commercial got the Worst Advertising Award last year. Therefore, I choose this brand to re-create a new campaign for them.
Direct mail - this mail includes the glasses, one letter and one image with orange Internet error icons. When the receiver looks at the image by using the glasses, those orange error icons would be disappear. This is a color effect that we could not see orange under the color of red.
This idea represents XT network has the power to cover all the network errors in Auckland so that they are the faster networks in New Zealand.
Sticker - the sticker on the road could draw people attention. The visual idea represents the power of XT Network underground.
Final
The layout of the direct mail. There are two version of direct mail.
Photo model - Yvonne Ng.
Ambient - Sticker on Auckland Queen Street.
