When South Africa’s largest and favourite maize meal brand, White Star, identified an opportunity to move into the cereal aisle with an instant maize porridge offering, they turned to packaging specialists, Just Design, to deliver them a solution that fitted the category, whilst still respecting the brands established visual language.
Competing against oats and other instant products, the brand needed to remain accessible and everyday but feel premium and carry with it strong shelf stand-out.
To this end, Just Design created a strong recognisable architecture routed in the brand name and identity, using the brand’s star icon to create a visual device to hold the other brand elements. Simple and clean, yet modern and progressive.
White Star ‘Instant Maize Porridge’ is in-store now and was recently voted winner of Product of the Year 2017 in the Breakfast Category.
