Eden Shell is a new brand for a local Charleston artist and long-time freelance client of mine. He is known for creating coastal-themed watercolor paintings, and wanted to build that element into a more robust brand. For this project, I created the primary brand mark and a few secondary marks, a typography style, and sample product layouts. 

The artist's work features paintings of various seashells, pairing the imagery with interesting facts and narrative about the shell. The tagline I created for Eden Shell,
"Every Shell Tells a Story," plays up that unique differentiator for the brand.