Beech-Nut Website Redesign
Beech-Nut wanted to close the gap between their #2 standing in the baby food category and Gerber's #1 position. Historically, Beech-Nut's point of differentiation was the simplicity of their all-natural ingredients versus the preservatives and fillers served up by Gerber. As Beech-Nut moved toward a more nutritionally innovative approach, they updated their tagline from "Small is Big Here" to "Simply A Better Choice." To support this new direction, my agency developed an entire re-branding campaign, including the complete overhaul of their website. I served as the sole writer on the project.
