Coach Inc. Strategic Initiative: The Public House

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A strategic initiative created for Coach Inc. The strategic initiative was created in order to attract the male demographic under one of the goals of the brand. The strategy was to create a bar lounge located in New York City in the financial district that would include an interactive bar that the customer would be able to order a drink, shop for a product, and create a custom music playlist. The goal is to create a customized, personalized, and pleasurable experience for the male demographic.