Wodehouse Capital
Overview: Wodehouse Capital is a Mid-Market focused Investment Bank and Multi Family Office. What sets us apart is a track record of delivering outstanding results. Being independently owned and funded, and having a team with over 200 years of combined mid-market deal experience gained in industry, professional services, private equity and international debt markets, ensures our clients receive the best objective advice available. Being a member of World M&A Alliance, Wodehouse Capital is represented in 12 European countries other than worldwide presence in US, South America, Australia, Japan and Middle East.
Brief: Our task was to re-design the website to reflect the stature and ethos of the Wodehouse brand. The previous website of Wodehouse Capital made it difficult for the user to reach the right information logically. Therefore the information architecture on the website also needed to be restructured to make the site navigable at a comfortable pace, delivering a better user-experience. The new website needed to be responsive and work at any screensize the user is viewing on – mobile, tablet or desktop and to work on all major browsers. Lastly, the User-Interface needed to reflect opulence and class aesthetically to stand out among the competitors.
The information on the website was prioritize and arranged according to its importance, client's business goals and relation to the other content on the site. This made the user-flow clean and focussed.
After creating the desired information architecture, the content was laid out in responsive wireframes.
A 1200 pixel - 12 coloumn grid was chosen, making the layout flexibly and naturally scale down from laptop/desktop to mobile devices.
A 1200 pixel - 12 coloumn grid was chosen, making the layout flexibly and naturally scale down from laptop/desktop to mobile devices.
