Lincolnshire County Council has recently embarked on a £22m project to regenerate Lincoln Castle and turn it into a world class tourist attraction, worthy of its World Heritage site status.
The challenge for the new brand identity is to respectfully reveal the historic castle in a new light– uncovering the thrill and drama of stories untold, yet reflecting the quality and professionalism of the modern visitor experience.
(Agency credit: Social & Local)
on-site sub-branding and way-finding system
excerpts from Lincoln Castle brand guidelines
application of new identity to communications and merchandising
