Integrated campaign "Operation Gatorade". (2006)
cd: Aaron Turk
Operation Gatorade is a fictional Australian athletic commission focused on exposing on exposing athletes who use Gatorade to gain an unfair advantage.
For the online part we built the interior of a WAC van in the basement of our agency.
We created the environment of a fictional observation van.
The sections of the website make use of different areas of the van.
We used video footage of Roger Barnes as introduction to the page.
We created the environment of a fictional observation van.
The sections of the website make use of different areas of the van.
We used video footage of Roger Barnes as introduction to the page.
The observation van.
Roger Barnes, vice-president of the World Athletic Commission (WAC) explains the WAC’s campaign to ‘level the playing field’ by persuading sports players and athletes not to gain an unfair advantage over their competitors by drinking performance enhancing Gatorade.
Barnes’ explains his disgust at the situation and outlines his mission to bring-down Gatorade drinkers with his dedicated team of WAC Agents – exposing Gatorade drinkers winning at all levels of sport and athletics.
Furthermore, Barnes issues a plea for the public to ‘Dob in a winner’—someone they think is using Gatorade to gain an unfair advantage.
Send to a friend form popping up..
The official files of Roger Barnes.
Dob-a-Winner.
Dob-a-Winner.
Gallery of the most sought after Gatoradors
Gallery of the most sought after Gatoradors: personal file
The official files of Roger Barnes: About Operation Gatorade
The official files of Roger Barnes: About Operation Gatorade
The official files of Roger Barnes: About Operation Gatorade
WAC operation videos
WAC operation videos: Roger Barnes
WAC operation videos
WAC operation videos
WAC in the news
WAC operations map
Scetch for build of the fictional WAC observation van.
Operation Gatorade's MySpace page: A free sample of Gatorade when you become a friend of Roger Barnes at MySpace.
