2017 Catalog

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This catalog was designed for Ediciones Norma that shows all book titles offered in 2017 for both children and teen literature. This catalog needed to be distributed to multiple countries in Latin America like Colombia, Mexico, Perú, Argentina, Puerto Rico and Guatemala. The catalog's design had to feel close to every culture and their readers. A road trip in Latin América was the way to connect all of these different cultures, their art and their sensitivity to the literature. Every book collection is represented by one stop along this "road trip". The fantasy of the imagination is shown in every illustration, using cultural icons of every country that invite the readers to discover the route of this trip and the elements that represent their country. A clean modern visual language was used in the design to make the catalog global and avoiding any local style that would make some readers and sellers feel like it is foreign.