While building awareness for SAIT's upcoming Centennial celebrations in early 2016, we realized that he Calgary Stampede parade was exactly 100 days before SAIT's 100th birthday. How could we not do something to celebrate?

So we kicked off 100 days to 100 years at the stampede parade with a VIP seating area to watch the parade for 100 Alumni, as well as our SVP and Student President rode in the parade. Then we kicked off a social media campaign focused on SAIT's great history utilizing Instagram and Facebook to showcase archival images and fun facts leading up to the big day.