• DE LEÓN - MASTER GROOMER

    What started as a referral for a new logo evolved into a detailed branding project including stationery, visual identity, product design, and promotional materials.

    The client, a master groomer from Miami, recently opened his own barbershop in Atlanta. His sole request was a bold icon incorporating the mane of a lion, his last name being DeLeon, with a human-like face. I felt the jungle-looking Mostera leaf properly mirrored this shape, much to the delight of the client who is also a self-proclaimed botanist.

    The inspiration for this project is the city feel of Atlanta paired with the bright colors Miami is known for while highlighting the beauty in a decaying landscape.
  • LOGO DESIGN + BRANDING 
  • ADVERTISING
  • PRODUCT + PACKAGE DESIGN
  • ALEX DE LEÓN
  • Thank you for taking the time to look at my branding project. 
    Please like, follow, and share.

    Best,
    _andrew mckee