VISUAL MERCHANDISING
Visual merchandising in the fashion industry is to attract, engage, and motivate the customer towards making a purchase to maximize sales.
The objective for the visual merchandising window display was to come up with a concept and target market bases off of the garments that were selected for the window display. We then had to do research on the silhouettes and the decade that the garments were from. To come up with our final window display we looked at different images of Paris and window displays.
