BACKGROUND
As a proud official sponsor of the Chicago Cubs team, the bank wanted to celebrate the teams’ victory in 2016 World Series Championships. The bank requested debit card artwork to advertise the bank offers and its sponsorship with the baseball team.
APPROACH
Jin produced three concepts suggesting things that were meaningful and symbolic to the baseball team. Finding an iconic image/object to the Cubs team and its fans was crucial in this project as the team has something unique that others don’t have. For instance, the concepts included the illustration of the players, the logo with the lyrics of “Go, Cubs, Go!”, and the W flag which people traditionally hang when the team brings the victory home.