Gallerian Skrapan
UPDATED LOGO DESIGN, CORPORATE IDENTITY
In "Skrapan," a well known landmark in Stockholm Sweden, you can find one of the city's premier shopping destinations and meeting places. As a Graphic Designer at Tomorro', I worked closely with the Creative Director to develop a new visual identity for Skrapan, which was in need of an updated look and feel to appeal to the young and hip crowd of Södermalm. The result is a clean and more timeless logotype derived from the old one, refreshed color palette and a collection of black and white professional photos of the Södermalm neighborhood where the galleria is located. The visual identity, inspired by the history and architecture of the building, took shape with mural photo walls on site, new signage and pictograms, promotional material, several marketing campaigns and an updated website.
Creative Direction: Helena von Matern (Tomorro' AB)
Creative Direction: Helena von Matern (Tomorro' AB)
