As visual communicators we selected collaborate with two Fragrance Minors from SCAD Fashion Marketing department, NicoleNg and PanWang. Their project consisted in a mens fragrance for Lexus brand, inspired by the elegance of a gentleman ShinShi (gentleman in Japanese). For the final design we came up with a fragrance laboratory to show case not only the process but also de simple and beautiful aspect of what means ShinShi.