O U M A B I S C U I T S
R C L f o o d p a c k a g i n g
The Brief for this project was given to us by the sought after South African rusk company, Ouma. We were asked to create a biscuit range that would work cohesively with their brand and add to their current product range.
My concept for this came from the idea that often parents or grandparents or guardians look after children in the afternoons and often kids also have a snack at this time of the day and play games or do their homework. So the concept for this biscuit range is to combine all these thoughts together in creating 3 sets of biscuits for learning, eating and playing whilst spending time together with loved one’s. These biscuits can be for educational or simply enjoyment purposes.
T I N L A B E L S
The tins on the left show the matching refill packs that can be bought on the right ( can be bought separately).SA ICONS, LETTERS
AND ANIMALS are the different “flavors” and each tin has different biscuit shapes inside depending on the theme.
I N F O R M A T I O N B O O K L E T
This booklet goes inside each tin and changes depending on the biscuits inside. This information booklet tells
the person opening the box a bit about the animal biscuits inside and some fun facts that they might
not have known before.
