A branding project as part of my self development training. The aim was to create a brand for a local rowing competition known as 'Regatta' from concept to final artworks.
This annual competition has been and will surely remain a staple in the Maltese culture. However this event had never been branded or given the face it truly deserves. The idea was to brand the competition using the famous Malta capital city of Valletta where it is held and also include the beauty of the boats used for the races. I added the competition's established date to the name which gave the brand a new level of history which it truly deserves.
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'Branding' għal proġett ta' żvilupp personali. Il-mira kienet li tinħoloq marka għall-kompetizzjonijiet lokali tal-qdif magħrufa bħala ir-regatta.
Din il-kompetizzjoni annwali kienet u tibqa ta' qofol fil-kultura Maltija. Madankollu din l-attivita qatt ma ġiet immarkata jew mogħtija wiċċ tagħha kif hekk jistħoqilha. L-idea kienet li nimmarka l-avveniment billi nuża l-famuża belt kapitali ta' Malta (il-Belt Valletta) fejn iseħħu dawn l-attivitajiet u kif ukoll s-sbuħija tad-dgħajjes użati fit-tlielaq. Żidt ukoll id-data stabbilita tal-kompetizzjoni mal-isem li tat sens ġdid ta' storja lil 'branding' kollu.
The Logo
As the logo process initiated, the two main elements were raised immediately. The 'regatta' boats with their unique shape especially in the bow side were an obvious choice, however during initial research it was highlighted that in most of the races' photography throughout the years, fortifications and bastions are always part of the scene. Therefore the logo represents a typical scene from the Regatta races in Valletta.
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Il-Marka
Hekk kif il-proċess tal-marka inbeda, iż-żewġ elementi ewlenin telaw fil-wiċċ minnufih. Id-dgħajjes tar-'regatta' bil-forom uniċi tagħhom speċjalment fin-naħa tal-pruwa kienu għażla ovvja, madankollu matul ir-riċerka inizjali ġie enfasizzat li fil-biċċa l-kbira tal-fotografija tat-tlielaq matul is-snin, il-fortifikazzjonijiet u s-swar huma dejjem parti importanti mix-xena tal-kompetizzjoni. Għalhekk il-marka tirrappreżenta xena tipika mir-Regatta fil-Belt Valletta.
