Beggin' Strips have been around for decades. You might even say that they were pioneers in amplifying treat time to the ultimate moment shared between dogs and owners. Why? Because it's bacon for dogs and who doesn't get over-the-top excited about bacon? In 2015, the brand was hungry to rejuvenate their core essence and remind dog owners everywhere that Beggin' Strips get tails wagging, mouths drooling and butts shaking like no other dog treat. It's a little thing we started calling The Beggin' Effect - the crazy and hilarious things dogs do because of bacon.
The treats category has low loyalty and consumers buy based on what's new or what's on deal. So, through a full campaign that included packaging, retail, digital media and a social campaign overlay, The Beggin' Effect was unleashed - reminding dog owners that the ultimate in treat time starts and ends with Beggin' Strips. Below is the packaging refresh that included unique Beggin' Effect stories on each bag, where we also asked dog owners to share the effect that Beggin' has on their dog. #begginfan took off and dogs and their owners from around the world are still sharing their love for those bacony strips.
The treats category has low loyalty and consumers buy based on what's new or what's on deal. So, through a full campaign that included packaging, retail, digital media and a social campaign overlay, The Beggin' Effect was unleashed - reminding dog owners that the ultimate in treat time starts and ends with Beggin' Strips. Below is the packaging refresh that included unique Beggin' Effect stories on each bag, where we also asked dog owners to share the effect that Beggin' has on their dog. #begginfan took off and dogs and their owners from around the world are still sharing their love for those bacony strips.
