Client: EA Games
Concept: Ready to Play? (¿Listo para Jugar?)
Retail activation campaign for EA Games in Venezuela. We designed a trailer euipped to hold tournaments between players of differents EA games.
We created the EA ORIGINAL PLAYER community. Each player would get a membership card with a different rewards level based on the amount of games they purchase. They could this card to get a EA Access discount.
We created tournaments in which only EA ORIGINAL PLAYER members could participate. This led to a boost in sales and customer loyalty. The three games we promoted were Star Wars Battlefront, Fifa 16 and Need For Speed.
We designed retail demo stands for Plants vs Zombies 2 and Battlefield Hardline
Product display
