Corporate style for the start-up festival DesignStory. This style is based on the font design. White and blue colors mean simplicity, purity and style (simple design without excesses - good design). Black - the difficulties that you can face and that need to be overcome. The location of the letters in the logo of the festival is an example of the fact that it is possible to violate the rules of design, but you need to be able to do it competently.