This is college's group assignment. I have mentioned my part in the assignment below.
Brief:
Brief:
Sinfonia is a Rajasthan based sanitary ware manufacturer. Sinfonia is a leader in the regional market.
Sinfonia wants to expand their business pan India.They want to make a change in the consumer's habit of using Indian commode by promoting their economic luxurious western commodes. TG is middle-class of tier 1,2,3,4 cities.
Sinfonia wants to expand their business pan India.They want to make a change in the consumer's habit of using Indian commode by promoting their economic luxurious western commodes. TG is middle-class of tier 1,2,3,4 cities.
Big Idea:
Tension ko Flush Karo (Flush your worries)
Tension ko Flush Karo (Flush your worries)
Life is so much hectic. It is full of problems, struggles, tensions, anger, tiredness etc. So your toilet should be a place where you can sit, relax and dump your tensions. It should be your relaxing spot. By this communication line, we are also trying to convince the consumers to change their usual Indian commodes, which are not comfortable and start using luxurious and comfortable Sinfonia products.
Below is a print ad with the same copy which is mentioned above.
Below is a print ad with the same copy which is mentioned above.
