To advertise the BYU 2017 Season Tickets sale, I chose a 'blackout' theme. I started with some dynamic photos shot with players in their blackout uniforms. I created a three-part system of (1) solid, textured background, (2) highlighted player, and (3) large, aggresive, royal blue text. 

I then applied the system to a dark and light version of each image, with a wide blackout version, and a tall blackout version for a Facebook cover photo and an Instagram/Snapchat story image, respectively.