Concept: Working from the words generated in Class, we selected our own variations of "jumping," "tribal," and "bright" and chose to go with "organic," "niche," and "jump on board" to develop into an interactive experience. We came up with “Home Grow”, a step above the typical farm to table experience where customers enter through a greenhouse to a vast selection of home grown fruits and vegetables to be picked by you and prepared for you by our quality chefs right at your table.

Research

Blue Prints of the Restaurant

User Journey Map

Food Truck App

Going beyond our restaurants doors to deliver home grown fruits and vegetables right at your cities doorstep, so you too can have access to fresh and organic produce without having to be within proximity of one of our restaurants. Follow the Home Grown Food Truck to see if your city is our next stop. The food truck is filled with fresh produce straight from the restaurant and brought to special locations near your city. Checking the app shows you where you can find the nearest restaurant to your location and what stops the truck will be making, making it easier for you to access our wide variety of fresh, organic, and in season produce.