The goal for the beer bottle label was to design it so it is suited for our target consumer Mike. He is a social guy as well as a casual drinker. He normally sticks to one drink but is willing to open up to other kinds if the beer bottle is approachable and speaks to him. I designed three bottles so that there was a variety and an option to choose from to best suit Mike. The second one however was the one that was chosen for a final mockup. These bottles all give off a West Coast and Granville Island feel with having the waves and sunset as main elements. The colours chosen also helps the design by adding further meaning to the label. The final label would include a die cut as well as having the bubbles on the bottle screen printed on. Amongst all the other beer label competitions on the shelf, this one would stand out due to its unique label as well as the colours incorporated.