The idea was to refresh the visual identity and the branding of the Street Food International Festival. I decided to put street food as an art and as part of the “grande cuisine”. Inspired by the work of Carnovsky, I first tried CMYK combinations and then slowly drifted to a bi-colors system : pink and blue for the Parisian edition, red and black for the South of France.
Flavors, tastes and colors are now one piece of “art”.
