This is my diploma project.

Ego is a toothbrush which its design results from a design methodology consisting of theoretically answering the following questions: 

What is the difference between a good object and a very good object?

After a thorough analysis on the question it was understood that the difference between a good object and the best object lies on the user’s subjectivity. 

As a result, I realised that the only way in which I could be certain to be able to design a very good object was only if I designed the best object for myself, doing so from my own subjectivity. 

In order to achieve so, I generated a design methodology that would determine and justify every single part of the object. 
Ego
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