Poster design collaboration with Nada Ab.
Brief: Design and screenprint a poster with opposing views on a particular issue. The poster should be double sided and each student should take one side. It must be A1 size, fold down to a pamphlet format which associates with your topic and screen printed in two colours only.
Nada and I were given the duality of fast and slow that we had to work with. After researching possible topics, we decided to go with fast and slow fashion as it is a current and controversial topic. The image below shows the fast fashion side of the poster, inspired by a washing instructions clothes tags of brands such as H&M, Zara and Uniqlo. The dense text borderlines illegibility and emphasizes the good aspects of fast fashion. The dense visual language portrays the fast pace and mass production also in different languages. The redesigned pictograms are visually describing the text.
The image below shows the slow fashion side, portrays an ethical design process taking into consideration the environmental and workers factors. We were inspired by union label designs that were initially used to express messages of activism agains employers. The logo at the centre was based on brands such as Vivienne Westwood and Stella McCartney, both key inspirational figures for a fair trade and ethical design. The decorative typeface and iridescent gold ink were chosen to portray elegancy and a language of a luxury high-end fashion brand. The thread at the top of the poster creates an active debate between both sides.
Close up of Slow Fashion logo
This image show the poster folded into a pamphlet that copies the design of a folded shirt.
