College Majors Requirement. Includes explanations on the following:
1) logo redesign
2) website concept redesign
3) Sample rebranding in action
Context:
ACE water spa is the country’s first indoor hydrotherapy spa as an alternative form of therapy through their ultrasonic jet systems, waterfalls and heated pools to help rehabilitate and revitalize one’s health. Our project made us choose a brand that we feel strongly about and rebrand it. Practice purposes only and we were not made to present this to our "client."
Redesigned Logos
Alternative for other merchandise or items
Logo Redesign Context
- Focused on a blue monochromatic color scheme.
- Dashed outer circle resembles a health bar, maintaining their advocacy for health and wellness.
- Interior illustrations shows two possible images given that Ace is also a family friendly space. These are:
1) a content swimmer
2) a youth enjoying their swim
- Their logotype looks like word art. I did however want to give a semblance of the old logo so that it is still recognizable somewhat and so I decided on having both serif and sanserif fonts so that it doesn't seem that Ace has gone and completely modernized itself.
Typeface #1 (top): Radley
Typeface #2 (bottom): Raavi
I also provided the Ace Hotels an alternative version of the new logo.
VIP membership redesign
