2011 One Show College Competition Merit Award
Client:
City Harvest
City Harvest fights against time to rescue good food.
Timeliness and food represent the basic elements of City Harvest purpose.
We thought about creating an eyecatching ad copy that should comunicate – at the same time – the aim of City Harvest and the emergency of high quality food going to waste.
We came up with aposter\ambient in which letters were made of real food (carrots, broccoli, etc.). People along the streets would see how quickly food rots and, eventually, hasto hurry to help City Harvest to rescue it from time.
Client:
City Harvest
City Harvest fights against time to rescue good food.
Timeliness and food represent the basic elements of City Harvest purpose.
We thought about creating an eyecatching ad copy that should comunicate – at the same time – the aim of City Harvest and the emergency of high quality food going to waste.
We came up with aposter\ambient in which letters were made of real food (carrots, broccoli, etc.). People along the streets would see how quickly food rots and, eventually, hasto hurry to help City Harvest to rescue it from time.
