Nokia
New Symbian Belle MEA
In 2011 Nokia wished to launch their new Smartphone range system update Symbian Belle in the Middle-East on the Nokia devices 701, 700, C6, C7, N8, E7 and 600. The task was to create a three-tiered communication for the product ranges and the update in each of their categories namely, social, smartphone and business. A more vibrant look for the generic Nokia brand was created while the updated NFC feature across the devices was highlighted. A new design for the Chat Collection Feature icon was designed to allow for easy download of WhatsApp, Snaptu and Numbuzz. Each tier of the press retail ads needed to speak back to the product proposition; the pleasure of sharing.
Tier One// Nokia 600, 700, 701 - Iran and MEA layouts
Tier Two// Nokia C6, E7, C7 - MEA layouts
Tier Three// Nokia C6, E7, N8, C7 - MEA layouts
Year// 2011
Company// J. Walter Thompson Worldwide
Copywriter// Christine Voorendyk
Creative Director// Theo Clarke
