STAR Olive Oil Rebrand

  • We were given an assignment to pick a product that was in need of a rebrand, I chose STAR Olive Oil. When I was initially looking at products I noticed that every single brand of olive oil seems to look like the other, they all use some dark shade of olive green, red and gold. In other words everything feels VERY Italian.

    The taste of Olive Oil can vary and be as complex as wine I created the new star identity, packaging, website, and ad campaign with this idea in mind.