Concept Sleeper Sofa
Ideation began with forms that embodied the characteristics of a specific target market: Male, bachelor, conservative, well kept, party goer, ladies man, and a collector of expensive things. The sleeper concept catered to the consumer's style which was sleek but conservative.
This particular target market uses their possessions to impress others. The piece had to be as versatile as the owner. It had to have the ability to adapt to the bachelor's many different events. Incorporating a mixture of crisp lines and organic shapes in the deign gives the piece an appealing quality.