Monster Socks
Package Design Project By Michael Calcada
What are Monster Socks?
Monster Socks is a brand I created where customers can have a fun experience buying socks. With the target audience being children, the packages design, sock colours and types, as well as the playing card included all come together for a unified and fun experience. Children can buy these Monster Socks and collect a unique playing cards of their monster in each box. These playing cards are great to collect and trade which promotes socializing and having fun collecting the cards.
THE CHALLENGE
Package design faces a saturated market. In every product category, individual brand are in competition with each other. A majority of new entries fail, and only exceptionally appealing products and packages have a chance of gaining the market share. Therefore, manufacturers will strive to advance or preserve any product they enjoy, either through evolutionary or revolutionary design updates to their brands. The challenge was to design a look-a-like package where I had to explore different ideas and concepts showing an ability to think strategically and practically.
CONCEPT EXPLORATION
The challenge to create a package design of an already existing product and reinventing it was very vague. At first, I experimented with different ideas such as redesigning a laptop box to charge and protect your laptop, a locker kit that included all the essentials for high school, and creating a disposable film box that doubles as a picture frame for the photos you take.
Ultimately I went with my final design, Monster Socks. After some brainstorming, I wanted my target audience to be kids and began to think what kids don't enjoy going to buy and how to make that fun. From this idea I thought of a way to make buying socks a unique and fun experience kids actually would want to do.
CONCEPT Mockups
I decided that adding a social aspect to buying socks is not only uncommon but would make buying these socks with monsters on the box more fun as each box would contain a playing card. The packages design, sock colours and types, as well as the playing card included all come together for a unified and fun experience. Children can buy these Monster Socks and collect a unique playing card of their monster in each box where the monsters card matches the appearance of the pair of socks included. These playing cards are great to collect and trade which promotes socializing and having fun collecting the cards.
FINAL PRoject
Ultimately the packs were all unique with their own monster, socks, card, and colours. With the 2 Week time span provided for this project I believe I could have done a better job with the physical production of the boxes as well as put more detail into the packages, but overall I am happy with the outcome.
Thank you for your interest and if you like my project and want to see more, visit my website at www.michaelcalcada.com
