Ad Campaign for LEGO, Adobe Photoshop, Spring 2017, 

Communication Design I

The goal for this project was to create an advertisement for a lovemark, an object 

or brand that is idolized by a particular individual or group of people. The concept was to integrate the creativity of LEGO’s into a photographic memory and design it as a magazine advertisement for Family Circle Magazine. This design relied on the relationship between the text and the image of the lego car, creating a play-on-words about memorable time in an individual’s life. The tone of the ad adhered to LEGO’s branding campaign: simple, but impactful.