Bluebrid Paint
Corporate identity and packaging of Bluebird’s superior paint products. Bluebird is a friendly, bold and welcoming product, easy to use and identify.
Simplicity is key, the objective was to create a sophisticated, premium look and feel that appeal to architects, interior designers and the general DIY folk and thus balance the same level of the high quality of their products, a simplistic, contemporary approach that makes anyone feel at home. Each colour represents a specific type of product (for walls, metal trim...) to be easily identified and create a global image in the paint manufacturing industry.
The focus is on a sophisticated geometric typeface which purely speak for the product itself. The aim was not to showcase the mundane and old fashioned use of lifestyle interior/ exterior images to portray the use and finished application of the product.
