Using puns and clever packaging, this new line of Y brand condoms is at the service of three demographics that require a new approach to boost sales: independent women, bachelors, and homosexual men. The three sub-brand packs are designed and differentiated for their demographics with bold color palettes and unique packaging that will set them apart from other brands on the shelf. The speech used throughout the packaging references phrases used commonly by millennials.
Man Candy is specifically for independent women with an appreciation for feminist humor. Latex-and-Chill is for bachelors and mimics a couch when opened. Get Lit targets homosexual men and is pocket-sized package made to look like a pack of cigarettes. All three packages are designed to be simple to open, grab and go to promote safe sex practices.
