***Large Scale Branding Project - 10 deadly sins - This project includes 7 of the original deadly sins, one sin that is sometimes used with the originals, & two new sins that were added by the Catholic Church. This project features 10 deadly sins & what  they would be if they were to turn into businesses that describe the characteristics of each sin.

Sin - Vanity 

 

Sin's Symbolic color - Pink

 

Description - Excessive belief in one's own abilities or attractiveness to others.

 

Logo Description - I came up with the idea of doing a cosmetic surgery for the sin vanity because people who suffer from Vanity are constantly doing things to enhance their looks.

So for the logo I included a needle & thread to symbolize tools used in cosmetic surgery, the needle and the thread create a "V" for vanity.

 

Sin - Lust 

Sin's symbolic color - Maroon

Sin description - Very strong sexual desire.

Logo description- For the sin Lust I decided to do a romantic resort & spa, you can't have romance without lust & what better way to let out desires than at a romantic spa? In the logo I wanted to stay simple so I illustrated a heart with abstract lines to play as a new age "lace" look and also appear as a bustier to go along with romance in relationships. 

Sin - Sloth 

 

Sin's symbolic color - light blue

 

Sin's description - Extreme Laziness

 

Lazy Day house cleaning service is for those people who are full of sloth sometimes or all the time, and having a "lazy day" but need help cleaning their house or just watching someone else do it for them because they are not feeling up to it. I kept this logo simple as well by including bubbles to symbolize cleaning.

 

Sin - Wrath 

 

Sin's Symbolic color - red 

 

Sin's description - Wrath is great anger that expresses itself in a desire to punish someone

 

Logo description - "Release the wrath". When you are full of anger and or wrath, the first thing someone will tell you to do is find a way to "release" it, and one of the number one things to do to release anger is to go to a gym & workout. The logo includes typography with an illustration that compliments the letter "e" to make the shape of a "kettle ball" that is used a lot at gyms & during workouts.

Sin - Gluttony

 

Sin symbolic color - orange 

 

Sin description - over-indulgence and over-consumption of food, drink, or wealth items.

 

Logo description - A synonym for gluttony is indulgence so for the company name I decided with "sweet indulgence" for a bakery that specializes in delicious sweets and desserts for people to indulge in when they begin to have a craving or suffer from the sin of gluttony. Logo is type based with the words sweet & indulgence forming a cupcake. Sweet is shown as part of the cupcake & icing on the top while the word indulgence creates a look as if it is the traditional wrapping on a cupcake. 

*New sin 

 

Sin - social Injustice

 

Sin symbolic color - unknown 

 

Sin description - A situation when some unfair practices are being carried in the society. Whatever unjust is happening is usually against the law and it might not be something that is considered a moral practice. 

 

Logo description - Social injustice is a newly added deadly sin by the Catholic Church. So the business for this logo I decided to do a community center for people in a community that need help or resources when experiencing social injustice. For the logo I created a community scene with abstract shapes to symbolize buildings, the buildings are sitting on top of a scale which symbolizes "justice", the scale also creates an image of a road & side walk of the community coming together. 

Sin - Envy

Sin symbolic color - green 

Sin description - desire to have a quality, possession, or other desirable attribute belonging to (someone else). 

Logo description - Business theme for this sin is a jewelry store. A lot of envy stems from material things such a jewelry, you see someone with a nice jewel & you instantly want it too, so I decided to go with Green & Envy, a shortened version of the saying "green with envy". The logo includes type stacked below a diamond ring that is filled with a green water color treatment.

Sin - Greed

 

Sin symbolic color - orange 

 

Sin description - intense and selfish desire for something, especially wealth, power, or food

 

Logo description - if you have a problem with greed then you probably have a problem saving money, having any at all, or in debt. What better place than a savings and loan business that can help you save & give you some extra cash after you have a little trouble with your money. The logo features the actual symbolic symbol for the sin greed. So I incorporated that into the logo and created a serious and professional logo for a savings and loan company. 

Sin - Pride

 

Sin symbolic color - violet 

 

Sin description - feeling or deep pleasure or satisfaction derived from one's own achievements, the achievements of those with whom one is closely associated, or from qualities or possessions that are widely admired.

 

Logo description - when you are full of pride you take pride in your work, in order to be an event planner and or designer you have to take pride in your work and be full of confidence. The logo includes a crown to symbolize confidence & pride, the crown symbol & type is on top of different shades of purple splatters. The splatters represent creativity that goes into this type of business. 

*New Sin 

Sin - Pollution

Sin symbolic color - unknown, made up color - green 

Sin description - the presence in or introduction into the environment of a substance or thing that has harmful or poisonous effects.