Carmen Rodriguez Lo's profile

Brand Activation Idea • Beyond Words

Beyond words is a project based on the idea that there are many words from foreign languages that do not have direct translation into English. This project will be a exhibition that showcase this idea. A CMYK palette was used to represent the ever integrating, overlapping and communication between different languages. Beyond Words is all about words that is lost in translation. A set of souvenirs for the exhibition were also designed, which include a small book acting as a dictionary that introduces these words from a to z and a stationary set used as merchandise.
The little book of Untranslatable Words was created as part of research for the Beyond Words project. It consist of 26 untranslatable words. These foreign words have no direct translation to English. Each word is explained through it’s origins, definitions and illustration. Our primary audience will be directed to children, as they are constantly changing and building their knowledge. 
To see all the words from a to z in depth, click here.
Brand Activation Idea • Beyond Words
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